A good part of leadership is to bring inspiration and purpose to people in order to motivate them do get things done. In modern companies job no longer falls to a single boss-leader, but situational, decentralized leadership is the way to go. In essence “whoever knows best” leads the way. In the book Start with Why and a TED talk, the author Simon Sinek describes what he calls the “golden circle” as a model to create purpose and inspiration. In the tiniest nutshell the method consists of three concentric rings, “Why” (innermost), “How” and “What” (outermost) and these questions get answered inside out.